The Air Canade Centre in Toronto is a great example of a digital signage project that was very carefully planned and executed to deliver on needs and objectives, and the result is a project where the screens are really a part of the fan experience and driving revenues for the building operator.
In an interesting twist, the venue will be the site of the first in an education series being developed by longtime industry consultant Lyle Bunn, who lives north of Toronto, meant to showcase strong work in Canada and what was behind it.
The event is on July 21 and will involve presentation on site from the venue design and operations guys who pulled the project together. Lyle had an early role in strategy on the project and then DDC pulled the full strategy together and executed on it. Vendors will be available to chat, but are not the focal point.
The morning will be presentations, a Q and A, and then a walkthrough of the building.
The fee is nominal – $40-$55 – and that goes to cost recovery and to the Crohn’s and Colitis Foundation of Canada. David Wienberg of Curiosk Marketing Solutions pushed to get this event together, and he raises a lot of money for the charity.