DOOH giant Accent Health does the CEO Shuffle

June 22, 2010 by Dave Haynes

AccentHealth, one of the biggest DOOH networks in the US, has switched out CEOs, with Daniel Stone replacing Richard Ruth, who co-founded the thing and has been with the company for 15 years.

There is no back story provided in the press release about why Ruth is leaving, not even a pursuing other opportunities line. Everybody does press releases differently, but when the thing is amicable there tends to be a nice paragraph or two tossed in about great service, building the company up, and so on.


Here’s what it says:

Stone will be responsible for leading the continued growth of the Company’s network and expansion of its services for leading pharmaceutical, health and wellness, and CPG marketers.

“I am excited to assume leadership of AccentHealth. The Company sits at the cross section of digital media and healthcare and is poised for explosive growth,” said Stone. “The AccentHealth network works because it is highly targeted, effective, measurable and reaches millions of consumers at the point-of-care where they are most inclined to be focused on their health.”

AccentHealth was acquired by private equity investors M/C Venture Partners and BAML Capital in September 2008.

“Dan’s wide range of experience and his demonstrated ability to grow businesses and effect change made him an ideal candidate for this position,” said Craig Elson, Managing Director of BAML Capital Partners.

“We are excited to have Dan come on board, his strong business development skills along with his proven ability as a leader and his previous success in digital media, will prove invaluable in driving the company’s growth,” said John Watkins, Managing General Partner at M/C Venture Partners.

Most recently, Stone served as President and CEO of Imaginova, a venture-backed digital media and ecommerce company focused on science and technology. Prior to joining Imaginova, Stone was General Manager, Global Media & Entertainment of Scient Corp, a leading ebusiness services company. Previously, he served in various executive roles at Turner Broadcasting System, most recently as EVP, Operations and Business Development for TBS International where he was responsible for developing Turner’s network and internet properties around the world. Earlier, he was the head of Turner Interactive Marketing and Sales and a founder of the Internet Advertising Bureau (IAB). Stone received an MBA from Columbia Business School and a B.S. in Economics from the Wharton School of the University of Pennsylvania.

Stone succeeds Richard Ruth, AccentHealth’s co-founder, who is stepping down after fifteen years with the Company.

AccentHealth does the waiting room TV thing and is in about 12,000 locations, most of them now converted to networked digital from DVD players. The company is based in the Tampa Bay area.

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