Another display vendor gets into digital signage software game

June 10, 2010 by Dave Haynes

LG Electronics has announced a turnkey digital signage solution called LG SignNET, that includes hardware, software, news feeds from CNN, and a dozen starter templates. Aimed at the SMB market, the service is set to come available by end of summer, and gives customers a full-meal deal at $179/month, for three year agreements.

The deal includes a broad offer of content from CNN, and end users can select any or all the categories to display at that one rate.

“Making digital signage simple but exceedingly effective is what SignNET is all about,” said Jeff Dowell, Vice President, Digital Signage, LG Electronics USA Business Solutions. “Our relationship with CNN extends the capabilities of SignNET to provide even more engaging content with customizable digital signage options.”

SignNET is simple, easy to use, cost-effective, and works right out of the box, Dowell explained. This solution integrates hardware, software, and services eliminating the complexities of deploying small digital signage networks. SignNET was specifically designed for small to medium businesses (SMBs) that seek a simple and dynamic approach to communicate with their customers and to promote their goods and services in a compelling and differentiated way.

Illustrating a commitment to pushing the industry toward full solutions, SignNET includes three critical elements of a true digital solution – product, services and programs – each with the intention of creating easy, engaging and customizable signage. With numerous vertical market templates, end users will have a variety of free content options to choose from and input their own information.

LG SignNET also has the ability to connect third-party content designers for creating engaging advertising and content. These certified developers will then provide paid, custom content and resources for a growing base of SignNET users that want to personalize their content beyond the templates available. With 24/7 technical support, and three-year onsite service, both the distributor and customer benefit from a strong service-oriented relationship.

Interesting, particularly on the heels of NEC announcing its VUKUNET SaaS platform is free. So the big three in the panel market – at least as it relates to digital signage  all now have an offer.

I like the one number approach – which makes it dead-simple for resellers to peddle.

I am not sold on using CNN or putting a big emphasis on that, but right or wrong the demand for news tickers and updated content on screens keeps on coming.

LG is in my plans for today so I will have a better look. I don’t know the origins of the software – if it is LG’s or a white-label partner.

  1. […] the InfoComm10 show this week, LG announced that it was introducing a software/media player/content bundle that they will target at the SMB […]

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