I have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on. The typical comment: “Boy, those guys seem to be doing a lot of business …”
The people I yak with can’t figure out why, but it is usually pretty clear to me. The companies chose their thing. Their vertical. And then they went after it hard.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.