Walkabout in LV
March 2, 2010 by Dave Haynes
I had hoped to have some time to just wander around and have a look at some stuff in Las Vegas last week, but in the end it boiled down to a free 45 minutes or so I had to get across the street to the Fashion Show mall to buy a shirt.
But I did bring my camera for that …
The mall had a nice three-screen LED tiled array in the middle of the mall. In a big two-level venue like this, you have to go big to get noticed.
But there was a major missed opportunity, aka design boo-boo, on the rear of this thing. The LED wall was on one side, and other side was just black. Printed vinyl, guys. Or something. The big charcoal suspended wall looked horrible.
The Kenneth Cole shop in the mall had a very nice irregular wall behind the cash counter that was a visual focal point. Thinking outside the rectangle and using odd shapes and different sizes of screens makes sense. It worked nicely in the context of that store.
A couple of locations in the food court had screens. I don’t know Jac and Ray but I liked the big visuals and variety of orientation these guys did, though it would be nicer if they dressed up the monitors and his the manufacturer badges.
Much bigger chain. Sad result. The blue screen was looking for the component video feed. It was the middle of the afternoon. Bet it was like that for a loooooong time. That just cannot happen when menu boards go from back-lits to digital, and blue screens understandably terrify the QSR people.
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