LocaModa sweats it assets; opens apps store

February 16, 2010 by Dave Haynes

This is smart.

LocaModa has taken a lot of the Flash-centric applications it has developed and refined over the last 3-4 years, added some new ones, and packaged them up into an app store. These are essentially full-screen widgets that DOOH networks can grab to juice up their programming with something outside the over-used and often pointless norm of news headlines and standard weather reports.

Says the release:

LocaModa, Inc. today announced the launch of its Digital Out of Home (DOOH) app store. The LocaModa App Store is the first of its kind to offer place-based networks a one-stop shop for social media applications, specifically designed for venues ranging from cafes, bars, quick serve restaurants, public spaces, cinemas, and convention centers.

Audiences today are extremely connected via mobile phones, web and social networks. We’ve designed the LocaModa App Store to make it easier for place-based networks to engage that connected audience, become measurable and attract interactive media dollars.  The key features of the LocaModa App Store are:

• Free applications with revenue-generating ad units.
• Paid applications with Software as a Service (SaaS) model.
• In-application ad serving and network aggregation.
• Third party applications and content distribution.

Leading local events and entertainment site Eventful and popular location-based social networking site Foursquare are already available in the store.

The release is a little light on the mechanics of how this works, so maybe Jayne or one of the other nice folks at Boston HQ could zip me a note to explain what’s involved, ie is a SWF file scheduled in a playlist, who hosts app, cost ranges and terms, etc.