PumpTop TV Tries A Little Basking In Reflected Glory

January 29, 2010 by Dave Haynes


Ok, I honestly like what PumpTop TV is doing with its content. I’m not sure the mix is right, but I admire that they have thought beyond the ill-founded notion that news headlines and the weather are the Path to viewer recall glory on DOOH screens.

But the release I just got is just shark-jumping, oh-what-the-hell silly. 

Oscar Contender Jeff Bridges Surprises PumpTop TV Viewers By Revealing His True Feelings About Winning For “Crazy Heart”

Irvine, CA – Hollywood antihero Jeff Bridges is not so sure that winning an Oscar is a good thing. He made that startling statement during an interview airing on PumpTop TV, the leading nationwide out-of-home digital media network, from Movie City News.  Bridges talked about the possibility of getting the Best Actor Award for his role in “Crazy Heart” after four previous attempts before for other movies where he had a leading role “Crazy Heart” is a drama about a broken down, hard-living country music singer (Jeff Bridges) who finally finds salvation with the help of a journalist (Maggie Gyllenhaal), who discovers the real man behind the musician. The film was adapted from the novel by Thomas Cobb.

Talk about attempting to bask in reflected glory …

Now having giggled at the premise and BIG, tenuous reach of the release, the overall program is interesting and there is an angle the company is trying to work (specifically getting the studios’ marketing spenders interested in the medium by going all Hollywood for the next few weeks).

The interview with Jeff Bridges is just one of a lineup of Red Carpet features PumpTop TV is showcasing this month. The Academy Awards nominations will be announced on February 2nd and the Ceremonies will take place on March 7th.  The Independent Spirit Awards take place on March 5th.

The robust special Awards programming incorporates HD videos, stereo audio and high resolution banners for each of the award ceremonies, offering historical information and features on nominated films and actors.

The innovative content and its providers include:

    * MakingOf (www.makingof.com), for behind-the-scenes interviews focused on the art and craft of filmmaking with award-nominated filmmakers and talent.

    *  IMDB (www.imdb.com), top movie site for current and historical pieces, featured in banners with associated video content from other providers.

    * TheWrap (www.thewrap.com), leading movie blog and news site helmed by Sharon Waxman, former New York Times reporter, for news and information.

    * MovieCityNews (www.moviecitynews.com), for video clips from blogger David Poland, known for his original and independent insight into the film business.

    * Stylecaster (www.stylecaster.com), for clips about what the stars are expected to wear and what PumpTop TV viewers can wear to awards’ parties.

    * Gary Vaynerchuk (garyvaynerchuk.com), for video clips about what to drink at awards’ parties.

    * ExerciseTV (www.exercisetv.tv), for tips on how to get a “Red Carpet Body”.

    * Verdant Magazine (www.verdantmag.com), how to have a green Oscar party.

Through its strategic partnership with Westinghouse Digital, a leading LCD screen manufacturer, PumpTop TV reaches millions of consumers each month through thousands of 19-inch HD screens with full stereo sound on gas pumps in the top US DMAs.

Doug Woo, Executive Vice President of AdtekMedia, the parent company of PumpTop TV, said,  “We are delighted that PumpTop TV will be taking our unique audience behind the scenes for the upcoming Oscars and Independent Spirit Awards. Our quick, informative sound bites and copy are rapidly becoming a welcome communications platform for the upwardly mobile society.  We feel Hollywood and Madison Avenue will become big fans of using PumpTop TV as an important outlet for information about their ongoing projects.“ 

So, again, the angle for this release is a pretty big reach for attention, but the substance of it is really interesting. These guys think like content people, and don’t see the stuff between the ads as feeds and filler. That part I really like. 

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