The Death of One-Way Digital Signage: H
January 28, 2010 by Dave Haynes
The Death of One-Way Digital Signage: Hanging up screens and selling advertising is good, but in our opinion it will die a slow death over the next couple of years. Interactive displays that enable consumers to learn more about a specific promotion are the way to go. If touch screen analytics can be derived and shared with marketers, even better. Today’s digital savvy consumers will be using a touch-screen interactive displays for their mobile hand-sets (if they are not already), and anticipate the same digital experience in advertising.
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