Fun, cool project makes NZ ferry building interactive

January 5, 2010 by Dave Haynes

night lights from thesystemis on Vimeo – as spotted in ADVERBLOG


This is more art installation than digital sign, but it’s a great, fun exploration of the possible on big surfaces, like the facade of a building.

The interactive projection project was done on the front of a building in Auckland, New Zealand, pulled together by the interactive agency YesYesNo.

In this installation YesYesNo teamed up with The Church, Inside Out Productions and Electric Canvas to turn the Auckland Ferry Building into an interactive playground. Our job was to create an installation that would go beyond merely projection on buildings and allow viewers to become performers, by taking their body movements and amplifying them 5 stories tall.

We used 3 different types of interaction – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones. There were 6 scenes, cycled every hour for the public.

This is kinda, maybe, sorta digital signage, but notable because it shows what’s possible and is a reminder, yet again, that much of the most interesting work that could be applied to the digital signage sector comes from people working outside of it. 

Lotsa pics here … 

BTW, I liked the music track – Under My Skin: New Zealand singer named Gin Wigmore – kind of an infinitely healthier down under version of Amy Winehouse.

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