Hi Ian In theory it would but this is

December 22, 2009 by Dave Haynes

Hi Ian

In theory it would but this is so far just in Western Canada. Labatt is part owner of The Beer Store (with Molson and Sleeman), and unless the rules have changed I don’t think that DOOH network in the stores is allowed to run beer ads.

For those scratching your heads at this point, all I can do is agree.