CognoVision cited as Canada's top new, innovating company
December 7, 2009 by Dave Haynes
Toronto-area audience measurement guys CognoVision has been named Canada’s Innovation Leader for 2009 at the Canadian Innovation Exchange (CIX), describe as Canada’s most important gathering place for innovative technologies.
The exchange does an annual search for innovative technology, products, services and companies in Canada, and whittles that down to a list of 20 finalists who then present and pitch to both Canadian and US senior executives and investors at a one-day conference held last week in Toronto. Industry peers at the event then vote on who they believe should be the year’s Innovation Leader.
“This year’s competition brought out some of the country’s most amazing companies and technologies. From super computers and unmanned aerial intelligence gathering systems to new cleantech solutions, we were extremely pleased to see such impressive technologies being developed by Canadian companies,” says Robert Montgomery, Co-Chair, Canadian Innovation Exchange, in a release. “CognoVision was chosen by industry peers based on their innovation and dedication to using technology to provide in-demand solutions consumers will benefit from.”
CognoVision (winner of Innovation Leader Award and Digital Media Award at the 2009 CIX) was commercially launched in 2008 to help companies measure the effectiveness of in-store media and shopper behavior in retail environments. This is achieved with the use of CognoVision’s proprietary retail audience measurement software solutions. Using small camera sensors and computers, the Company’s anonymous face detection and people tracking software gathers data on how people watch ads and how they navigate within retail venues. This information is easily communicated to clients with the use of CognoVision’s proprietary reporting system. This system allows end-clients to make data driven decisions to: dramatically improve the effectiveness of media campaigns, increase product sales and advertising revenue, optimize retail execution and to reduce operational costs.
The runners-up by were companies that make unmanned surveillance planes small enough to fit in the trunk of a police car and financial grade GPS metering technology that, oh great, provides data needed to migrate roads and parking from taxpayer-subsidized to pay-per-use.