If this is best practice advice …

November 18, 2009 by Dave Haynes

From an article on an industry news portal – by a good, respected vendor – on poor communications and missed opportunities, and how to do it right. Amazingly, this is the main art and it is meant to suggest HOW to do it properly.

It’s one thing for companies to have software that supports this stupid carved-up screen, image-overload, tickers and teeny fonts crap. Customers want it and they learn the hard way. It’s another when the vendor trots this stuff out as best practice advice and is, in effect, actively encouraging a dismal approach to effective communications.

Absolutely loopy.