Digital signage dead-last in things that get noticed in stores

October 29, 2009 by Dave Haynes

Retail design and strategy firm Miller Zell has released a report on what effectively captures the attention of shoppers in stores, and digital signage was 13th of 13 things measured for notice-ability.

Nice.

But before you start re-thinking your career, there are reasons. For more on the report, have a look at another blog I write (why stop at 2?) along with my partners at The Preset Group.