Cool installs: video art at the bowling alley

October 16, 2009 by Dave Haynes

My first inclination, when seeing a vendor publicizing, a deal with a bowling lane, was things must be really slow if they are getting the word out about stuff like that. But there was a reason – what they are doing is kinda cool.

From a press release:

Up-market bowling venue Lucky Strike Lanes has deployed BrightSign media players to deliver high-quality video artwork to complement its trademark cocktails, private lanes and sophisticated menu. BrightSign Network Management enables art displays and promotional messages to be coordinated across North America.

Lucky Strike wanted to display static and video artwork in a new way and update it regularly to keep the venue fresh and appealing. The goal was for each artist’s work to be shown in the highest quality resolution for eight to 12 minutes per day, seven days a week in Lucky Strike locations. Effective management of the visual projection and playback, as well as its timing and scheduling, was also a key requirement. 

Digital signage integrator ITMIS was enlisted to design and implement Lucky Strike’s vision. ITMIS has been in the A/V and IT-integration business for many years and has implemented a number of digital signage projects; however this is its highest profile digital signage implementation so far. The company selected BrightSign media players to deliver content in four prominent Lucky Strike locations: Kansas City, Mo.; Los Angeles; Bellevue, Wash.; and Hoboken, N.J.

Each bowling center has two 20 x 12-foot HD projection screens delivering artwork directly to the bowling lanes, a 20 x 12-foot 3D HD projection screen delivering the video art to a luxury private bowling room and a 50-inch plasma display plays promo stuff in the entry area.