Showing up in different places

October 14, 2009 by Dave Haynes

I wrote a piece on the need for companies to better differentiate themselves with their marketing and brand, for DailyDOOH. It stirred up a little bit of a hornet’s nest, based on the number of comments.

I also did a white paper-y piece for the Platt Retail Institute, for my Marketplace Station (Whole Foods guys) that found its way into RetailWire in condensed form. The comments are interesting and well-founded, but make a bit of a leap in logic that retailers easily surrender and release POS data.