Transit TV on the road again
September 22, 2009 by Dave Haynes
For whatever reason I get a lot of comments from detractors and, once in a while, fans of Transit TV – the DOOH service that had screens on buses in a handful of major US cities until it went under earlier this year.
I wrote recently that the network had been revived (it is waaaay cheaper to run a network when somebody elde has already done all the costly capital and install work) and the revived network in LA is getting some attention.
From Media Buyer Planner:
Los Angeles’ Metro Transit television system, Transit Television Network, is returning under new ownership, and plans to offer metro riders a new, “LA identity” based menu of programming that will highlight local travel, restaurant, and entertainment tips, local music, and educational health segments.
The Transit Television Network will also offer updated news and weather reports from the Associated Press, anchored by local reporters.
In addition, the network will invite its government agency family of advertisers to offer periodic content in a move to “further educate and address LA’s health and social issues directly from the source,” according to Tezo Systems, the new owner of Transit Television Network.
Transit Television Network offers 14 minutes of advertising per hour, and reaches 1.2 million viewers daily via spot avails, banners, and GPS-generated multi-location markers. The network has 4,500 screens, in 2,200 vehicles.
Transit Television filed for bankruptcy in February. At the time, it operated in Chicago, Milwaukee, Atlanta, and Orlando, in addition to Los Angeles. Prior to the bankruptcy, the company was a subsidiary of a Canadian media company.
If and when Tezo meets its goals in the local market, it expects to return to the other cities originally served by Transit Television, reports the San Fernando Valley Business Journal.
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