Funny, I just walked by one of these ins

September 18, 2009 by Dave Haynes

Funny, I just walked by one of these installs yesterday in Boston. Honestly though I thought the interactive capabilities and intuitiveness mediocre. Starting the “game” required pushing the glass window pretty hard to select and I think you’re supposed to try and catch footballs, but I had a difficult time doing so, although it did suck me in. It is a great way though for empty street level spaces to generate income while they look for new tenants, and these days unfortunately I would assume there is a lot of inventory. Given time and more experience Im sure both the technology and implementation will imrpove even further and become even more compelling.