CODACAN changes plans for brekkie meeting; deferred to month's end

September 15, 2009 by Dave Haynes

The Canadian Out of Home Digital Association, which with the French version of same makes the acronym CODACAN, has witched up its breakfast series out of necessity, when one of the featured presenters got told about a no-miss day-long meeting the day of the breakfast evenmt. 

Oh well.

So now the event (disclosure: I play a feeble role in helping organize it) is on September 30. The details …

The DIGITAL AT RETAIL Breakfast Session

Discover the world of digital out-of-home in retail environments! Join CODACAN as we kick off our 3rd Breakfast Session this fall, where our guest speakers will share their insight into making digital a success in the retail world. The session will wrap up with what is sure to be a lively panel discussion moderated by James Fraser of Capital C.

JAMES FRASER, Managing Director of Retail, Capital C

James has over 10 years of experience working in various client and agency side retail-related positions. As Partner and Managing Director of Capital C, James provides retail strategy both at the client and customer levels, sales coaching and an integrated customer centric approach to retail planning. James will offer his insight on how to effectively implement digital into your retail strategy.

RICHARD IVEY, Senior VP of Customer Service, Media Experts

As the Senior Vice-President of Customer Service for Media Experts, Richard possesses over fifteen years of extensive media buying and planning experience. Richard spearheaded Koodo’s expansion into digital media strategies, developing and directing their digital ad-serving expertise. Richard will enlighten us with industry-leading knowledge of the digital environment, highlighting Koodo’s positive digital campaign results.

JOHN ROE, Director of Marketing and Advertising, Sporting Life

As the Director of Marketing and Advertising for the high-end fashion and athletic retailer Sporting Life, John has played an instrumental role in the modernization of their marketing and communication strategy over the past decade. Listen as John explains how and why Sporting Life’s Digital and Interactive In-store Network has become and remains an integral part of its media mix. John will share key insights and findings that have lead to the Network’s award-winning success with customers, vendors, third-party advertisers, staff and management.

Date: September 30, 2009

Time: 8:00-11:00 AM

Location: Mercatto, 101 College Street, Toronto 

Tickets: CODACAN members – $50.00; Non-members – $75.00 

Further details and how to get tickets