Autofocus: clever brand for screen network in Dutch car repair shops

September 8, 2009 by Dave Haynes

As spotted in OOH-TV:
Car parts distributor Van Heck and wholesaler Vrooam are preparing to launch Autofocus TV, a digital signage network in garages throughout The Netherlands.

Autofocus TV will use a twenty-minute loop including general news, car-related news and messages from the individual garage, and will be shown in waiting areas.

If successful, the network will also be extended to include Belgium.
Clever name and if done right, a pretty good niche. Long dwell times, well-defined audience and plenty of opportunity to upsell. In theory, a network with possibilities. 

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