DS Show adds two days of sessions on creative production process

August 28, 2009 by Dave Haynes

Dumb programming concepts and badly executed creative still finds their way to screens all over the place, but it’s not because there’s a lack of good advice available out there. The guys who run the KioskCom Self Service Expo and The Digital Signage Show events have stepped into to add more exposure to training and best practices, introducing a full two-day set of sessions on content development at the event this fall.
Described as a first-of-its-kind, “Cooking Up Content: From Concept to Screen” will bring together brands, venues, advertisers and other organizations involved in digital signage for a live demonstration by the industry’s leading content creation strategists. The demonstration will provide attendees with a two-day, all-encompassing view into the strategy, creative process and deployment of the content creation process, including:

• Creative Briefings
• Communications Objectives
• Play Loop Strategy
• Content Storyboarding
• Content & Post Production
Also new to the show’s line-up is the Coinstar “The Next Big Idea Contest,” where the automated retail experts are giving away $10,000 for the best new concept in retail-based kiosks. The company is looking to reward entrepreneurs who have a great, inventive idea for a self-service solution, and to identify high-potential companies for future investment opportunities. Entries are due by October 8, and the winner will be announced at the KioskCom show. This contest is void where prohibited and subject to Official Rules, which can be found at www.coinstar.com/ideas.

“In our continuing commitment to the end-user buyer, we felt the addition of these special events were a perfect fit for our continued focus on making sure strategies were well thought-out before any technology is purchased or media is created,” said Lawrence Dvorchik, General Manager of The Digital Signage Show. “It’s imperative that organizations realize while their brand needs to be in many places, the focus needs to begin with a strategy to reach out to specific audiences and engage customers to motivate them to action.”
The show is Nov. 10-11 in New York, and the full press release is here … Never been to the event but might finally make it this year. Anything, anything that gets network operators thinking carefully about what’s on screens is welcomed.

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