If a tree falls in the forest …

August 7, 2009 by Dave Haynes

I saw your headline so had to take a look at the photo. Unbelievable, is all I have to say. Nice to know that folks are using DS and understand the potential value of it, but come on lets get the execution done properly so these signs, especially expensive ones such as these, can deliver on the communication goals. “If a tree falls in the forest does it make a noise?” well “if a screen is 14′ in the air does it make a difference?” While the former may be debatable the latter is not. No it does not make a difference.