July 15, 2009 by Dave Haynes

There is an advocacy group working on developing standards on this subject within POPAI right now. We are working on a common language and addressing the issue of possibly informing the public whenever these technologies are being used in a public venue.

Professionally, we have used this tech in the field for some time now and I concur with Dave that this is not the key to the DS industry’s success, but more just a component of proactive digital marketing and merchandising solutions overall.

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