Collins does a deep dive on the Danoo-NCM deal

July 13, 2009 by Dave Haynes

Bll Collins of DecisionPoint Media Insights has a really strong, particularly thorough look at the Danoo-National CineMedia deal that went down last week, posted on the Daily DOOH blog. He describes it as a watershed moment for the DS/DOOH industry and lays out the reasons why, owing a lot to footprint, innovation and who’s writing the checks (Kleiner Perkins).

Well worth a read here …