Convergence is nigh

May 28, 2009 by Dave Haynes

The lines are blurred between web, TV and digital signage and those that understand convergence is happening now and embrace it, will survive, as for the others, they will be resigned to history.

Open standards and the might of the big web and TV companies with their focus on combining advertising technology to increase high-value targeted ad revenue, will see the DS landscape evolve as quickly in the next 12 months as it has in the last 25 years.