JC Decaux puts its Swedish digital bus shelters to work

April 18, 2009 by Dave Haynes

TouchMe interactive abribus at Brunsparken from TouchMe on Vimeo.

Google Alerts popped up a piece from LMSLabs about JC Decaux’s efforts in Sweden, putting up interactive bus shelters with the help of the interactive DS firm ubiqwindow and its Swedish distributor TouchMe.

I like this for the simple reason that it is useful for people. People waiting for a bus can key in their route number or destination and get real-time information back, as the shelters are 3G connected.

This is one of the larger out of home companies out there, so ads on these units will follow.