Is this any different from other idle time screens?
March 27, 2009 by Dave Haynes
I understand being underwhelmed by TV screens at the checkout but I watch them and find it a pleasant diversion from my usual pastime of trying to will the cashier to move faster. The shorter the interval between BEEPs, the faster I get out of the store.
But what is the target audience for these anyways? It seems virtually the same as Gas Station/Pump Top … a broad, unspecified audience that may be on their way to buy something or watch something or may be doing something else altogether. Still, people don’t mind this sort of message and many times even LIKE it. Doesn’t that alone make it a worthwhile vehicle for advertisers? Which ones is the question in my book.