Strategy Mag and CODA planning April ad-focused event

March 19, 2009 by Dave Haynes

The Canadian Out-of-home Digital Association is working with Toronto-based trade magazine publisher Strategy on a 1/2-day conference next month on the digital advertising screen business.

The Innovation Series event, to be run by Strategy’s event management group, will be on April 21 at the Berkeley Church in Toronto, and the target audience is media planning and marketing professionals. This is a Strategy event, with the cooperation and guidance of the CODA executive.

Email marketing for the event started this week and Strategy and CODA are hoping to attract at least 150 and hopefully as many as 200 people. Admission is $199, with early bird and volume ticket breaks available.

You can get more detail, including the agenda, here.

There will be several sessions on things such as content and metrics, but the keynote speaker will be Jack Myers, a well-known American media industry anaylst and advisor. Myerswill speak about “Prozac for a depressed media economy.”

There will be a networking, cocktail thing at the end of the day, which should be a rare opportunity for anyone selling media time for screens to get at a pile of marketers and planners just coming off four hours of learning about DOOH’s key values and the efforts going on to get itself organized and standardized. 

The association (I’m a board member) is also planning a new round of its breakfast series, with the first one planned roughly for mid-May.  

And on another note, the French Canada version of CODA, called L’Association canadienne de l’affichage numérique, had its first meeting recently and the membership has been growing rapidly through the work of Denys Lavigne (the guy behind the JADN series and Arsenal Media) and NewAd’s Philippe Marchessault.

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