Take a guilt trip before the bus even gets there

March 13, 2009 by Dave Haynes

Via Gizmodo, via a few other blogs …

This is quite clever, but I’m not convinced a lot of people are going to have warm feelings about the FitnessFirst health club chain after they sit down on a bench in a bus shelter in the Netherlands and an LED screen embedded in the poster window tells people (and everyone else around) how much they weigh.

Definitely gets your attention, though.