DSE tour set for Vegas

February 5, 2009 by Dave Haynes

The Digital Signage Expo people have been doing a bus tour for a while now of signature installs in the cities where the show is held.

This coming show is in Las Vegas, which probably has more networked digital screens per square foot than just about anywhere — certainly North America.

The Feb. 24 tour stops, according to show organizers, are:

• Borders Bookstore at 6521 Las Vegas Blvd., South, which will highlight Borders new electronic retail centerpiece,
• The Hawaiian Tropic Zone at Planet Hollywood 3663 Las Vegas Blvd., South, which will feature a multi-screen, wall-sized array of new high definition displays,
• The ESPN Zone at New York New York at 3790 Las Vegas Blvd., South, which will highlight applications throughout the facility, including new high definition displays and multi-channel networks,
• The “Freemont Street Experience”, which will feature a new round outdoor networked centerpiece display,
• A new prototype outdoor bus enclosure featuring two large displays designed to be seen by passing cars and to be networked with similar installations throughout Las Vegas on Las Vegas Blvd., South.

Chris Gibbs, President of ExpoNation, which produces Digital Signage Expo, suggested that these live-case studies will help illustrate exactly how digital signage networks and interactive technologies work in the marketplace. Gibbs said, “The tour will give attendees a unique view not only of the technology at work, but they will be able to see first-hand how these different applications powerfully impact the business environment and how customers interact with them.”

The whole tour will take about 4 hours and leaves from the LVCC at 9 am. To get a seat on the bus you have to register online.

Having been there a bunch the last few years, my own point of view on this is that the whole strip is pretty much a digital signage tour, and you can wander in to just about any hotel/casino and see some great ideas, and terrible ones. If you cannot make the tour, I’d recommend finding time to go to Planet Hollywood and walk the casino floor. Whoever did the screen integration there did a terrific job.