January 9, 2009 by Dave Haynes
Visit our website www.wallflowerglobal.com and the Gallery section. In there is a shot of one of our Supermarket TV installations. The screens are placed above the belt but include directional speakers that we tend to find attract people to the screen. The displays are large enough to be seen by shoppers in the queue. They are the main target as they have time to watch the screen and most importantly to react to promotions on there. As we have found with both Supermarket TV and liquor stores the key is the good old ‘call to action’. Promote mainly what can be bought at the checkout. Shoppers are not going to abandon their trolleys and trudge off to buy today’s special! Off course the other important factors are keeping content fresh and making a screen a destination rather than a piece of eye candy.
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