Tickers be gone!

December 23, 2008 by Dave Haynes

The DS industry reminds us regularly that “this is not TV” yet for some reason they used channels like CNN to define their visual strategy for the past several years. Software developers have been pushing split screen scenarios and essentially replicating what was on cable news.
Admittedly every DS network or individual sign is different depending on the environment, but delivering a confluent design and uncluttered message should be universal. If you feel that weather will generate more eyeballs then give those viewers a clean weather package that is not competing with headline news, stock quotes and a local advertiser simultaneously. You want headline news, then go full screen and deliver news that can be read easily without squinting as tiny text goes whizzing by the bottom of the screen.
Scrolling text and many 30 second ads are similarly ineffective, if you miss the beginning then you don’t understand what’s going on. Perhaps the TV industry has taken notice of DS and adopted a more simplistic approach and ultimately more effective!

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