point 13 – 13 – Does it suit YOUR customers' needs?

December 19, 2008 by Dave Haynes

I think this is the most powerful of all these.
What Plasmanet have been doing over the last 7 years is focus on internal communications and call centers. That way the retail / public guys battle it out for ad space.

I create content for all DS solutions, be they public or private, so my view is that once we converge on a standard (perhaps open) that is supported by all content creators, we’ll start to see the issue of what system that is used go away.

When google launches it’s digital signage system in 2009, perhaps we’ll all be looking at making it work for the customer, rather than which box to shift.

But that’s just my opinion on your great article, Dave.

Mark Hopgood
Director, hopgood.eu

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