Adcentricity bellies up to big bar network
December 17, 2008 by Dave Haynes
Interestingly, the media planning will somehow be blended or work in parallel with the DoubleClick DART system, which is one of the big planning and targeting tools in the online ad industry.
With this new relationship,says a press release, Ecast is providing yet another avenue for national advertisers and their agencies to reach the highly desired demographic available through Ecast’s unique media properties.
Ecast’s hospitality network encompasses more than 10,000 bars and nightclubs in major DMAs across the United States and brings the functionality and interactivity of the Internet to out-of-home venues. Utilizing Web-based technology including DoubleClick® DART®, Ecast delivers targeted, on-demand content including interactive advertising, video, music, real-time surveys, games, social applications and more. The company recently launched the Ecast EQ™, a next generation in-venue device for the bar and nightclub market, and the Ecast IQ™, a touchscreen digital signage product that gives marketers a dramatically different way to entertain and inform consumers in out-of-home markets including retail, hotel and sports arenas.
“We’re thrilled to be working with Ecast,” said Graeme Spicer, Vice President of Media & Retail Partnerships with ADCENTRICITY. “The Ecast network allows advertisers to engage consumers in incredibly creative and interactive ways, and we’re looking forward to collaborating with Ecast to build their inventory into many future campaigns.”
Adcentricity’s footprint is now described as 80 networks and 130,000 screens, covering the US and Canada, where the company started.