Costco re-ups with PRN
November 4, 2008 by Dave Haynes
Premier Retail Networks, best known by far for its long-running Walmart TV network, has also for years had screen networks running in some other large retailers, one of whom just re-upped with them.
Warehouse wholesaler Costco has renewed its deal with PRN, first done in 2004, and agreed to have the PRN guys create more custom programming for the screens in-store.
Under this new agreement, PRN will continue to provide Costco with an end-to-end retail media solution that includes custom HDTV programming, advertising sales, network operations, media management and scheduling. In addition, PRN’s programming team will expand its collaboration with Costco’s marketing team to produce a greater amount of custom programming highlighting unique Costco services and department offerings, network branding, consumer electronics education, plus custom HD entertainment and sports programming drawn from PRN’s growing partnerships with over 100 premier content partners. The Costco network operates in nearly 400 warehouses across the U.S. (including Alaska and Hawaii), as well as four locations in Puerto Rico, and reaches more than 86 million shoppers every four weeks.
“Our partnership with PRN continues to help Costco showcase great HD content on our TVs, communicate relevant messages to our members and enhance the member shopping experience,” said Paul Latham, vice president, membership, marketing & Costco services, Costco.
“We’re thrilled to extend our successful relationship with Costco,” said Richard Fisher, PRN president. “We look forward to continuing to provide value to Costco and their members by making our network even more relevant through an increase in customized programming.”