Teller TV is an industry blog, written by I have no idea who, that takes a periodic and specific look at digital signage installs into the banking industry.
It has a new post up about a regional bank in Nebraska and some very nice work it has done with branded displays inside some 60 branches.
As the writer notes, the decision by Pinnacle Bank to fix 32 inch screens inside much larger, well-branded fictures was a good one.
I also like the way the retail design people flared the surround so it is not just a big rectangle sitting on a stand.
This unfortunately may be the last bank rollout we see for a while unless someone runs into a very enlightened VP or CMO whose group isn’t reeling right now.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.