Depending on how you look at the world this either IS digital signage, or nibbles at the edge of the format. Either way, it’s pretty interesting stuff.
A London (UK) Japanese restaurant called Inamo has installed a set of projection-driven tables in the dining area that allow patrons to surf the menu, order food, have a look at the kitchen via live cam and play games while there. This is not Microsoft Surface in action, but it bears some similarities. Interaction is through an embedded touchpad and the projectors are built in overhead, doing double-duty I guess as food warmers.
Reports Contemporist, via Engadget: One of the restaurant’s unique features are menus projected onto tabletops, allowing diners to order food and beverages interactively, to change the ambiance of their individual table, to play games and even to order up local information and services, such as booking a cab.
There is a series of additional photos here.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.