Zoom Media adds to fast-growing network
October 3, 2008 by Dave Haynes
The US wing of Zoom Media and Marketing (disclosure – client of my masters) has been on an acquisition tear lately and added to its foot print again yesterday through gaining the media rights to a large fitness chain.
Zoom is now the place-based media provider for Balley’s, which has some 350 facilities. This means they sell the static and backlit posters sprinkled around the centers, but also the digital screens.
“Bally TV” will deliver customized digital content targeted specifically to Bally’s customers via overhead televisions, personal displays on fitness machines and digital signage. Overall, Bally’s digital network should reach more than 10 million viewers a month, with an average viewing duration of 90 minutes, according to Zoom.
A couple of weeks ago, Zoom announced the acquisition of CXlubCom, which had its own big footprint in fitness places. And back in March, Zoom picked up Alloy Media’s Insite dicision, and with it rights to 2,000 bars and clubs.
Once the Bally’s network is complete, Zoom will operate 16,350 digital screens in 2,600 venues, in addition to another 55,000 static billboards distributed across a total of 8,500 venues.
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