‘Not Another Content Paper” needs to be added to “Not Another Signage Show’ – your comments are spot-on as always. Look fwd to hearing how the show goes. Our researchers just got back from IBC which was always great as a broadcast show but has lost its way these last few years in knowing what it is and want it to be – adding the DS component this year was the icing on the cake as far as that went with only 8 companies in the DS fenced off area!!!
When will show organisers learn?
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.