There’s a reason for this … just what, we’re not sure.
Digital Signage Expo (DSE) will introduce a new Out-of-Home Network Show, Feb. 25-26, 2009, in Las Vegas, reports Digital Signage Today.
“We are introducing the Out-of-Home Network Show to showcase private networks, an innovative result of the digital signage industry, because they are becoming more widely accepted as a viable communications and advertising medium,” said Chris Gibbs, executive vice president of ExpoNation LLC, which produces the co-located shows.
DSE’s Out-of-Home Network Show will showcase private network operators of place- and ad-based installations including traditional, vendor owned and operated, venue-owned and venue-outsourced businesses. In addition to exhibiting, operators will have the opportunity to make a 20-minute presentation to introduce their unique offerings to attendees in the Theater Pavilion.
Either I am missing something (always a possibility), or this is kinda like having an auto show and a breakout area at it for companies with cars that are are leased. Or something. What? Huh???
Nothing on the DSE website to help me out.