There’s a reason for this … just what, we’re not sure.
Digital Signage Expo (DSE) will introduce a new Out-of-Home Network Show, Feb. 25-26, 2009, in Las Vegas, reports Digital Signage Today.
“We are introducing the Out-of-Home Network Show to showcase private networks, an innovative result of the digital signage industry, because they are becoming more widely accepted as a viable communications and advertising medium,” said Chris Gibbs, executive vice president of ExpoNation LLC, which produces the co-located shows.
DSE’s Out-of-Home Network Show will showcase private network operators of place- and ad-based installations including traditional, vendor owned and operated, venue-owned and venue-outsourced businesses. In addition to exhibiting, operators will have the opportunity to make a 20-minute presentation to introduce their unique offerings to attendees in the Theater Pavilion.
Either I am missing something (always a possibility), or this is kinda like having an auto show and a breakout area at it for companies with cars that are are leased. Or something. What? Huh???
Nothing on the DSE website to help me out.
Isn’t this essentially an upsell? The economic motivator of ExpoNation is to sell more booth space…so adding space = more revenue.
I think Eric hit the nail on the head.
another show in vegas, cant be a bad thing!!!!