Well, if you were trying to figure out a way to get a quick European holiday in this year, maybe you can talk your boss into the absolute importance of attending the big IBC 2008 show in Amsterdam in September.
This year, the show has bolted on a digital signage component.
IBC2008 organizers will add a first-ever Digital Signage Zone to its existing lineup of special technology areas, which includes IPTV and mobile video, to this year’s convention Sept. 12-16 in Amsterdam.
According to the organizers, the zone was added in part based on industry forecasts that project the number of digital signage sites worldwide to grow from 210,000 in 2007 to 850,000 by 2010. That quadrupling in the number of digital signage screens will attract an estimated $2.7 billion in advertising revenues, they added.
The Digital Signage Zone will include representation from Sony, Panasonic, Harris, Matrox, Future Software: DigiSHOW, Thomson and Kinoton. Additionally, Miya Knight, editor of Retail Technology will moderate the opening digital signage panel.
A pretty thin offer specifically in our little space, but it is a big content creation and distribution show and attracts about 50,000 people. There may not be much in DS, but there’s a lot to see and learn in areas like mobile and IPTV.
Ummm … boss???
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.