This had me howling this morning …
A press release pops up about a digital screen network getting political for the upcoming U.S. election. Cool, I think, as even in a down-market there will be a tanker-load of money spent by politicos this fall by everyone from Obama down to local comptrollers … and some of that will hopefully pour into the digital out of home bucket.
Television Network at Gas Pumps Reaches Millions of Voters in Captive Environment
IRVINE, Calif., July 23 /PRNewswire/ — As Election Day approaches, voters continue to turn out on a regular basis … to the gas pump. And political media dollars are heading there as well.
Ok! Ok!!!! So, I’m reading away … looking for word on who and what’s getting booked …
While many out-of-home media firms are restricted from carrying political messages, PumpTop TV is one of the few networks that welcomes such advertisements. Media buyers interested in political advertising
opportunities should contact …
Oh, bother …
Anyway, I do think this fall will be a much welcomed opportunity for network operators to get a few attack ad buys from campaigners trying to reach voters who don’t consume a lot of traditional media, like broadcast and print. Hopefully, we’ll be seeing some real announcements and activity.
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