As reported on the Minicom blog and elsewhere on the web …
An advertising world first has been launched in London – pitvertising, reports Ananova.
The innovative new concept uses digital TV screens built into the armpits of shirts.
It was developed by deodorant manufacturer Right Guard as the ideal way to market its products.
A hired team of ‘Pitvertisers’ was sent out into the streets of London to test the new medium.
Passers-by were reportedly amazed by the new marketing tactic – some were clearly impressed; but others thought it the pits…
The screens are quite small, and there’s no in hell I’d be leaning in for a closer look.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.