TruMedia prez calls for proactive privacy policy to counter NY Times fuss

July 18, 2008 by Dave Haynes

Undoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could identify those people.

Barnaby Page of Screen TV picked up on a letter from TruMedia’s George Murphy: “We…challenge the industry to adopt a standard that categorically prohibits the storing of images or any other personally identifying information. This will allow our industry to provide responsible currency measurement of out-of-home media without compromising the important principles of privacy in our society.”

He added: “Our own privacy policy states that we will never engage in any video recording and that the data we collect is anonymous and will only be reported in the aggregate – and not individually identifiable.”

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