Real Digital Media announced a weird but potentially very useful feature on its platform that I don’t think I’ve run into in this space, unless you count DVD-based networks.
Using a simple, remote control device with a tiny receiver connected via USB, says a press release, NEOCAST® clients are now able to instantly suspend a running playlist, jump to a menu screen, scroll up and down to select a desired menu item and have that selected item start playing instantaneously. While the selected media is playing, the remote operates like a DVR controller, allowing the user to pause, forward and rewind to sections or return to the main menu to choose additional content or return to regular programming. The content for the on-demand feature can be pre-populated across a network, group of players or individual players using the centralized, NEOCAST® Media Server software.
“This interactive application has obvious benefits for training, corporate communications, on-floor sales presentations and internal messaging,” said Michael Baron, president of Real Digital Media. “CEOs can have key messages presented to assembled staff at designated times, special promotions and merchandising strategies can be introduced on the retail floor to educate and train sales representatives, and service providers can receive continuing education training at their offices. …
The first client to use this feature will be c3ms, network operator for the NobelVisionTM Network sponsored by Nobel Biocare. Dentists participating in the network will leverage the on-demand feature for continuing education training, which will eliminate expensive offsite training sessions and travel. Furthermore, representatives for Nobel Biocare will have the option to leverage the feature to introduce new programs and products, as well as train dentists during seminars right in the dental offices.
Ray Heiser, Managing Partner of c3ms, adds, “The first implementation of this on-demand feature for our network will be to offer clinician training, communication and continuing education to dentists participating in the NobelVisionTM Network. The delivery of these programs will mitigate travel time and cost to the dental practitioner, provide manufacturers with a virtual representative in the practice, and streamline the delivery of these programs for the dental practices and manufacturers alike. The on-demand feature gives us one more tool to deliver high impact, quality content that delivers real value to our viewers.”
I could imagine how this could get messy on an ad-driven network, but the guys using this are sponsoring their own network in dental clinics peddling cosmetic dentistry products and services.