DiFranza is also one of the founders and the current chair of OVAB, and he talked about the much anticipated guidelines the group has been working on.
DO: When you’re not building out the Captivate Network, you’re also serving as chairman of OVAB — the Out-of-Home Video Advertising Bureau — which you were one of the founding members of. Bring us up to date on OVAB’s initiatives.
DiFranza: I would expect that sometime by the end of June or early July, we will publish the OVAB metrics and standards guidelines. What has taken OVAB 18 months to develop and deliver has taken other industries 18 years. We will be publishing the guidelines for measurement here very shortly.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.