The Strategy Institute has announced a second Brand Activation Using Digital Out-of-home Media (there’s a mouthful) conference in New York on Sept. 9th and 10th.
The conference agenda so far looks a little skeletal, but then it is three months out. According to a press release: “The Summit will serve as a forum for top advertisers and media agencies from across North America to learn more about digital out-of-home media and how best to integrate this platform into marketing plans.”
There’s at least one room-emptying product pitch session from a conference sponsor, but there are also some reasonably heavy-hitters from the outdoor business and agencies.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.