I am at the main office in wonderful Montreal for a couple of days, mainly for the last of three Ingram Micro show and tell sessions.
Spotted in a couple of stores, Loto-Quebec’s approach to digital screens. They did a trial with a local company, but ultimately opted to build out their own solution, cooked up by the IT group.
The screens are 4:3 20 inchers, I think, and are mounted BELOW eye level, which is a very different approach. I didn’t look closely — I had a pressing engagement at some place called MacLean’s (19 types on tap!) — but I think the screens are attached to the actual wagering terminals.
The pic is from a Jean Coutu store, the dominant chain drug in Francophone Canada. Boy, the “Oh dear, there’s a nutbar in the store” looks you get when you ask if it is OK to take a snappie of this stuff.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.