Advertising Age online does a regular video feature called 3-Minute Ad Age that does a quick blast through a selected topic.
There’s a piece up today about some cool interactive applications involving cell phones and the big, honkin’ aggregate of LED boards that Thomson Reuters has at NYC’s Times Square.
Among the campaigns are those for greeting card photos and one that allowed people to design their own custom Nike sneakers. One woman pretty much has a sidewalk orgasm after seeing her creation up in LED lights.
The things that tickle people …
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.