Walgreens is opening chain drug stores in the US at a record pace, so why not set another record – the biggest big-ass LED board.
Tech blog Gizmodo is reporting via a couple of other sources that the retailer is installing a capital M Massive LED board at its flasgship store in the global centre of slowly rotating and gawking in circles.
The company is building the world’s “most complex, powerful and digitally advanced” sign to hover over their new flagship store. And 17,000 feet of it is covered with 12 million LEDs capable of producing a trillion colors. But that’s only part of the sign.
250,000 pounds in weight, the entire sign spans 43,720 square feet when including vinyl components. That easily trumps the old Times Square champion from NASDAQ, which covered a suddenly modest 11,000 square feet.
Cumulatively, all of this sign will cover three sides of 1 Times Square with a solitary animation. Never has a sale on pantyhose been so grossly over-promoted.
Oh, to be the guy/woman who bagged that deal …
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.