MSNBC's Spectra news viewer a very different spin

I have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines.

Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen.

Spectra merges the news spectrum and the color spectrum, says MSNBC’s NewsWare lab, into an expansive news viewing experience. With comprehensive live news coverage, striking design, complete customization, dynamic browsing, human body interaction and many other unique features, Spectra brings A Fuller Spectrum of News to life in our most immersive extension yet.

It is eye candy, as has been noted elsewhere in coverage, and not all that practical in terms of page presentation. And it certainly makes no sense as an app on digital sign screens, except for monster LED boards.

What I like, and why I am even writing about this, is the out-of-the-box thinking behind visual presentation. These are really well-packaged headlines, and organized visually to help people view. I mostly think crawling news tickers are a waste of time and screen real estate on screen networks, in part because the audience doesn’t want them, but also because the presentation is terrible.

IF some variation on this sort of thing was done, with engaging visuals and easily digested  news nuggets, then maybe there’s something there.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
RT @dot2dotcomm: .@InfoComm in Orlando, here's the final word from Dave https://t.co/ZUEZ8kVm5Z via @sixteennine - 11 hours ago
Dave Haynes